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The ROI Series
Calculating the ROI of a Technology Investment |
 When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an ROI analysis can help you save or make money, and provide guidelines for analyzing the ROI of a technology investment. Read full article… |
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| Web 2.0 & Your Small Business |
| It’s almost impossible to find a company today that does not have a website that provides at least information about the company and ways to make contact. This is known as Web Technology 1.0, and it favors large businesses with significant resources to apply to their web presence. Today, meet Web 2.0, the next generation of internet-based information sharing. It’s richer and deeper in content, and broader in scope. So, what exactly is Web 2.0, and how can your small business take advantage of this new technology? Read full article… |
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